As a marketing agency for orthodontists, a significant portion of Ingenuity’s deliverables are intellectual in nature (planning, consulting, scripting, strategy development, etc.). However, some of the work has a visual component that is worth sharing. The following is a small sampling of our recent design-focused projects. Enjoy!
The Work
As a marketing agency for orthodontists, a significant portion of Ingenuity’s deliverables are intellectual in nature (planning, consulting, scripting, strategy development, etc.). However, some of the work has a visual component that is worth sharing. The following is a small sampling of our recent design-focused projects. Enjoy!
Brand Identity
Brand Design Matters
Buyer perception is a first touchpoint.
Busciglio Smiles recognized that their brand marks were doing them no favors in differentiating them from competitors or winning them starts. Ingenuity developed and tested new branding on their target demographic and delivered a new brand guide for 2018. Because the visual appearance of a brand is often the first touchpoint the company shares with the consumer, it’s imperative that you stand apart.
Brand Design Matters
Buyer perception is a first touchpoint.
Busciglio Smiles recognized that their brand marks were doing them no favors in differentiating them from competitors or winning them starts. Ingenuity developed and tested new branding on their target demographic and delivered a new brand guide for 2018. Because the visual appearance of a brand is often the first touchpoint the company shares with the consumer, it’s imperative that you stand apart.
More Than Just a Logo
Brand guides create consistency.
If your logo is your first touchpoint with a potential patient, how do you strengthen trust in subsequent touchpoints? Be consistent. A brand guide contains all the visual elements of a brand so that the user experience between logo, website, advertorial, print materials, and even office design is consistent throughout. And consistency is the cornerstone of trust. As Canales Orthodontics recognized in 2018, the new brand rollout is more than just an updated logo.
More Than Just a Logo
Brand guides create consistency.
If your logo is your first touchpoint with a potential patient, how do you strengthen trust in subsequent touchpoints? Be consistent. A brand guide contains all the visual elements of a brand so that the user experience between logo, website, advertorial, print materials, and even office design is consistent throughout. And consistency is the cornerstone of trust. As Canales Orthodontics recognized in 2018, the new brand rollout is more than just an updated logo.
Web Design
Hulse Orthodontics
Differentiating in a Crowded Market
Dr. Cameron Hulse completed a dramatic brand refresh to coincide with the opening of his new office. His website needed to be thoroughly reimagined, as well, to better align with the sophisticated market that he serves while being mindful of the commitment to superior customer service. What emerged was a lean, media driven website that features “virtual smile assessment” funnels to convert more shoppers into patients.
Hulse Orthodontics
Differentiating in a Crowded Market
Dr. Cameron Hulse completed a dramatic brand refresh to coincide with the opening of his new office. His website needed to be thoroughly reimagined, as well, to better align with the sophisticated market that he serves while being mindful of the commitment to superior customer service. What emerged was a lean, media driven website that features “virtual smile assessment” funnels to convert more shoppers into patients.
Canales Orthodontics
Abandoning the Template
Drs. Chris and Angie Canales are an energetic, patient-centered, husband and wife practice whose website was failing, both in terms of SEO its inability to convert visitors into starts. Along with a complete brand refresh, Ingenuity conceptualized a new website that put the patient experience into the forefront. Relying on multiple test panels for concept validation, the new website has tripled monthly visitor rates and created a direct funnel for new patient acquisition.
Canales Orthodontics
Abandoning the Template
Drs. Chris and Angie Canales are an energetic, patient-centered, husband and wife practice whose website was failing, both in terms of SEO its inability to convert visitors into starts. Along with a complete brand refresh, Ingenuity conceptualized a new website that put the patient experience into the forefront. Relying on multiple test panels for concept validation, the new website has tripled monthly visitor rates and created a direct funnel for new patient acquisition.
Marketing Pieces
Marketing Pieces
Marketing Campaigns
Expand your reach. Attract new patients.
Whether a custom PR project that Ingenuity pitches and executes for your practice, or a social media campaign deployed for a multitude of our marketing clients, our goal will be to make your practice shine and stand apart. Ingenuity uses social media, custom built websites, and apps to help our clients narrow the distance between their practices and all the patients within their market. The net result is a series of campaigns that not only work as promised, but are delivered with elegant design and print materials that demonstrate a higher level of professionalism. Leave the amateurish campaigns for your competitors.
Marketing Campaigns
Expand your reach. Attract new patients.
Whether a custom PR project that Ingenuity pitches and executes for your practice, or a social media campaign deployed for a multitude of our marketing clients, our goal will be to make your practice shine and stand apart. Ingenuity uses social media, custom built websites, and apps to help our clients narrow the distance between their practices and all the patients within their market. The net result is a series of campaigns that not only work as promised, but are delivered with elegant design and print materials that demonstrate a higher level of professionalism. Leave the amateurish campaigns for your competitors.
Print Materials Design
Folders, Forms, Appliances, Handouts & More
Even in an age where being “paperless” is advisable, print materials matter. Many of our clients see a 10+% uptick in case acceptance by giving Ingenuity the freedom to craft an exceptional new patient folder. Don’t balk, it’s true. It’s a clear point of differentiation to have materials that are vastly better designed, printed on exceptional quality stock, finished in a way that speaks to the quality of your work. Would you be inclined to buy a new car from a dealership that handed you in-house printed sheets of paper? In addition, Ingenuity has a multitude of patient handouts and forms, custom-designed to your practice brand.
Print Materials Design
Folders, Forms, Appliances, Handouts & More
Even in an age where being “paperless” is advisable, print materials matter. Many of our clients see a 10+% uptick in case acceptance by giving Ingenuity the freedom to craft an exceptional new patient folder. Don’t balk, it’s true. It’s a clear point of differentiation to have materials that are vastly better designed, printed on exceptional quality stock, finished in a way that speaks to the quality of your work. Would you be inclined to buy a new car from a dealership that handed you in-house printed sheets of paper? In addition, Ingenuity has a multitude of patient handouts and forms, custom-designed to your practice brand.
Effective Advertorial
Mass Communication that Wins Consults
Advertorial campaigns with broad distribution can be an great way to not only create top of mind awareness for the practice, but can also effectively communicate your brand message in a way that aligns with your market. When planned and executed properly, mass communication strategies drive consults and yield starts. Direct Mail, Billboards, Publication Ads, Valpak, and Digital Ad Placements are some of the vehicles that Ingenuity utilizes to grow its clients’ production.
Effective Advertorial
Mass Communication that Wins Consults
Advertorial campaigns with broad distribution can be an great way to not only create top of mind awareness for the practice, but can also effectively communicate your brand message in a way that aligns with your market. When planned and executed properly, mass communication strategies drive consults and yield starts. Direct Mail, Billboards, Publication Ads, Valpak, and Digital Ad Placements are some of the vehicles that Ingenuity utilizes to grow its clients’ production.
Welcome to Ingenuity!
Please have a look around and hit us up when you’re ready to hear more.
Welcome to Ingenuity!
Please have a look around and hit us up when you’re ready to hear more.
Welcome to Ingenuity!
Please have a look around and hit us up when you’re ready to hear more.
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