Success is a Process, Not a Product
We not only provide marketing for orthodontists, we creates brands. Sometimes from scratch, sometimes thorough a strategic overhaul, sometimes to expand reach, sometimes to better align the practice to its market. But the rationale and goal are the same: It’s a crowded market, and your practice needs more great patients.
Or perhaps you need to protect your marketshare. Maybe you’re bringing on an associate or opening a satellite office and need to ensure a successful launch. Whatever your goal, we will craft a brand strategy and marketing plan to achieve your objectives.
Understand your practice, your market, and your target audience.
Plan and deploy strategies to attract more, better patients.
Execute and measure these strategies to increase production.
Getting Started with Ingenuity
The First Steps Toward Brand Awareness in Your Community
Your practice is unique, and so too are your goals, opportunities, and points of pain. As such, Ingenuity’s first step in working with new clients is to fully understand your personal and professional objectives. We then embark on the Discovery process, whereby we create a “SWOT” roadmap (strengths, weaknesses, opportunities, and threats) that helps us uncover the best plan for you and your practice. This communication during discovery is critical in building both a short and long term path to achievement.
Once the plan is in place, it’s time to execute and measure. Because the marketing plans Ingenuity builds are multifaceted, we often rely on a myriad of tools and strategies within our realm of expertise. For example, we may recommend a campaign to bolster your practice’s “top of mind awareness” in its market. The plan might include graphic design, creative writing, PR outreach, social media posting/advertising, and event planning. Ingenuity has you covered from start to finish and beyond.
Note that we provide exclusive marketing for orthodontists in any given market. Want to find out if yours is available or are you interested in learning more?